
An introduction becomes useful when both sides understand why the conversation matters. For VC and CVC teams, that means connecting a corporate question with a portfolio company’s capabilities, priorities and readiness to engage.
Start with the question
A clear request for proposals gives an introduction a purpose. It should describe the problem, the intended setting and the conditions that shape a potential collaboration. A VC can then assess relevance against a specific need, rather than relying on a broad sector label or a familiar company name.
Explain the fit
A useful nomination explains the connection in a few concrete sentences: what the company does, how it relates to the request and which questions remain open. Founders should understand the opportunity and agree to participate before their details are shared. That context helps a CVC team decide whether further discussion is worthwhile.
Leave room for discovery
The first exchange is an opportunity to test assumptions. It may reveal a commercial fit, a need for more information or a reason to pause. Investment discussions about a future round can emerge separately, with their own timing and diligence. The immediate goal is an informed next step.

CVC practice
Cross-border